Joining Criteria

Core Members of Walpole
The majority of Walpole members are internationally recognised names, either with products and services that are available throughout the world, or through the values that they represent, and the business that they generate.

Some member companies are publicly owned and others remain in the control of their founding families, but whatever their parentage, they all uphold and promote the core values of Walpole.

Membership of Walpole is by invitationonly. Candidates for full membership must demonstrate to the selection panel that they fulfill the following criteria:
 

  • The Company is primarily based in the UK and must have or be a brand with a British product or service to offer.
  • The Company’s origins should be British, but need not, however, be British owned
  • The Company is outstanding in its own particular field, and has a luxury brand or brands that exemplify the highest standards in terms of quality, style, design, craftsmanship, creativity, service and innovation.
  • The Company should have a brand or brands with an international reputation or aspire to promote through international channels
  • The Company is well established, has been trading for no fewer than three years and has a minimum turnover of £2million
  • The Company endorses the concepts of Walpole, shares the same objectives and will actively participate in pursuing Walpole’s aims

ANNUAL MEMBERSHIP FEES

Core membership fees are based on a company’s turnover.

  • £15,000 Companies with a turnover in excess of £100 million
  • £10,000 Companies with a turnover of between £50m and £100m
  • £7,500 Companies with a turnover of between £30m and £50m
  • £5,000 Companies with a turnover of between £5m and £30m
  • £2,500 Companies with a turnover of below £5million 
     

*Membership fees are based on turnover and are payable annually. Written notice is required three months before the annual renewal date for cancellation of membership

Corporate Partners

JOINING CRITERIA

  • The status of a Corporate Partner applies to companies who have credible British presence but do not have to be British owned.
  • The role of a Corporate Partner is to offer expertise/services of interest to members across a range of professions.
  • Corporate Partners will share Walpole’s interest in the promotion of British Luxury and support the values of Walpole
  • Corporate Partners will provide funding for events, programmes and initiatives.
  • Corporate Partners are not entitled to vote at general meetings.


ANNUAL MEMBERHIP FEES

Corporate Partnership fees are £25,000

*Membership fees are based on turnover and are payable annually. Written notice is required three months before the annual renewal date for cancellation of membership

Friends of Walpole

JOINING CRITERIA

  • Friends membership is open to cultural and representative bodies, whose reputation and work enhances the awareness of Britain's worldwide excellence in their fields.

Benefits

NETWORKING & INFORMATION SHARING
  • Prestige through Association with other British Luxury Brands
  • Access to member companies at boardroom level for knowledge-sharing and support
  • Cross Industry marketing, networking and PR opportunities – within and beyond the membership
  • Shared information with other member companies and the opportunity to exchange ideas, pool resources and access each others customer bases in pursuit of new markets
  • Access to members-only Walpole intranet, which includes member database, member news, information on Walpole activities, a marketing forum and industry news service provided by FT.com
  • Quarterly member newsletter, detailing Walpole activities, promotional opportunities and member news
  • Advantageous rates and brand awareness through Member Privilege Card

BRAND PROMOTION
  • Dedicated page for each member on Walpole website www.thewalpole.co.uk with link through to members own
  • Use of Walpole Mark of Luxury on stationary, advertising and point of sale to reinforce company reputation
  • Opportunity to feature brand in annual Walpole Yearbook, an original and striking publication with a print run of 28’000, distributed via Walpole members, the Walpole database, BA Business Lounges and key London retail outlets
  • To comment to the press on behalf of brand, Walpole and the British luxury industry through Walpole’s business media relations programme
  • To promote brand to affluent and influential guests at high profile networking events and receptions overseas (Hong Kong, Shanghai, Tokyo, New York)
  • Access to consumer and trade press and buyers through British Luxury Showcases in London and New York
  • To an international network of experts to help facilitate business development overseas

EVENTS
 

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