The British luxury industry reveals the seven new stars set to transform the luxury sector  

Each year Walpole identifies between six and eight British luxury brands that we feel have the potential to become tomorrow’s stars.  These brands are given the opportunity to utilise the expertise of the Walpole mentoring group, through a bespoke mentoring and coaching programme. This unique programme, sponsored by Mishcon de Reya helps the brands input the necessary infrastructure and luxury disciplines to fulfil their potential and go on to become global leaders in their fields. The 2011 Brands of Tomorrow are:

  

·         Emmett London – a men's shirt maker with a modern British approach to the Jermyn Street shirt-making tradition. 

 

·         Zoë Jordan – a womenswear brand that mixes Savile Row tailoring, contemporary cuts and heritage fabrics. 

 

·         Mr. Hare – a men’s shoe brand with an elegantly understated signature that is bristling with stylish, technical and quality details. 

 

·         Nuttall – furniture and home accessories inspired by the best of European craftsmanship, fused with the traditional artisanal skills and modern technology.

 

·         Osman – combining innovative cutting with masterful drapery, crafts desirable timeless garments in the most luxurious fabrics.

 

·         Otis Batterbee – men’s accessories that are designed and made in England, with products ranging from grooming accessories to fine pocket squares.

 

·         Trunk Clothiers – an independent neighbourhood shop featuring a sharply edited selection of menswear and accessories from around the world.

  

The ‘Brands of Tomorrow’ programme sponsored by Mishcon de Reya was launched in 2007 by Walpole and is chaired by John Ayton, co-founder & former owner of Links of London.  Although John is now an established player in the world of luxury goods he founded Links of London with his wife in 1990 with £2000 of his own savings and no knowledge of the jewellery industry. They subsequently built sales to over £50 million before selling the company to Follie Folli SA in late 2006. John is currently the chairman of Bremont Watch Company and has recently launched Jewellery Brand Annoushka.

 

Aside from John, the Walpole mentoring group comprises some of the UK’s most experienced luxury entrepreneurs and commentators, including the jewellery designer Annoushka Ducas, Lucia Van Der Post, luxury commentator, Sarah Elton, former MD of Smythson, Mark Esiri, Michael Ward, MD of Harrods, Demetra Pinsent, strategist at McKinsey, Guy Salter, Deputy Chairman of Walpole and James Henderson, Managing Director of Pelham Bell Pottinger. 

 

 John Ayton, Founder & Chairman of Walpole Brands of Tomorrow commented “Walpole believes strongly in nurturing talent.  We need to help foster the great tradition of British luxury brands to ensure that the British luxury industry continues to remains as strong as it has been for the past 200 years.”  

Julia Carrick – CEO of Walpole commented: “Our Brands of Tomorrow programme goes from strength to strength and since its launch in 2007 we are delighted with the number of young, talented brands Walpole has identified and developed.  This is a direct result of the skill and vision of our mentors who work tirelessly to help these brands through all stages of their development.”   

Please click on the brand names for further information about each of the 2011 Brands of Tomorrow.

Select company for more details

Abahna
Basso & Brooke
Charlotte Olympia
Josephine Home
Mawi
Rococo Chocolates
Wolf & Badger