Walpole Luxury eBusiness Forum 2008. "Luxury Online - Upside in a Cold Climate"

Wednesday 8th October 2008
Royal Automobile Club, London

• Mike Altendorf, Co-founder and Joint Managing Director, Conchango
• Marc Charron, Managing Director, Europe, TripAdvisor
• Rebecca Astley Clarke, Founder and Managing Director of AstleyClarke
• Aline Conus, CEO, E-Luxury Brands Distribution Ltd.
• Peter Fitzgerald, Industry Leader - Retail, Google
• Quinn Goldstein, Director of Operations, ThisNext
• Michel de Guilhermier, Founder, Inspirational Stores
• Paul Hurley, Founder and CEO, ideeli
• Ian Jindal, Consultant and Publisher
• Michael de Kare-Silver, Co-Founder, MyFaveShop
• Danny Rimer, Partner, Index Ventures
• Nick Roberts, Retail Director, Mulberry
• Erik Wachtmeister,   Founder and Chairman, Asmallworld
• Fadi Shuman, Co-Founder & E-Commerce Director, Pod1
• Christine Spivey Overby, Vice President and Research Director, Interactive & Direct Marketing, Forrester Research
• Brian Tickle, Director, LuxuryTravel.com

The Walpole Luxury E-Business Forum held on Wednesday 8th October, brought together the best marketers, practitioners and investors from both the Luxury and Online worlds.  Speakers including Ian Jindal ; Danny Rimer of Index Ventures ; Nick Roberts of Mulberry and Erik Wachtmeister, Founder and Chairman Asmallworld, discussed the overall luxury consumer analytics for the online sphere, key tips for luxury brands, online trends and challenges.  

The aim of the Forum was to provide actionable insights that represent international best practise, by revisiting the basics and looking at the most cutting edge techniques.  The one purpose:  to generate additional revenue and get sustainable traction in the digital space. The forum sparked great debate amongst the speakers and delegates. Keynote speakers included Peter Fitzgerald of Google who discussed current trends in online analytics.

During the second half of the day, focus turned to Social media trends and opportunities, Christina Spivy Overby of Forrester Research, discussed the findings of the May 2008 report from Forrester Research, which was developed in collaboration with Walpole, “Benchmark:Luxury Sector eBusiness Adoption”, and highlighted the wealthier the customers, the more likely they are to both research and purchase goods online and then went on to provide information on Social media trends, best practice and revenue models.  

Thank you to our speakers for their time and contribution and a special thank you to Barclays Wealth for their continued support of Walpole, our events and the British Luxury industry.

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